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Search Engine Optimization

What is SEO? What I learnt in my 1st SEO class

As I often say, I’m very enthusiastic about digital marketing and other related topics. When I considered what I had done for my passion, I felt awful. I am, however, watching YouTube videos and absorbing information. However, I believe I have failed to produce something from the information I have gathered from numerous sources.

I decided to use my blog as a laboratory, creating content based on whatever information I consume in the hopes that it will be useful in the future.

I began to study SEO. I started with the fundamentals. As far as my understanding,

Search Engine Optimization (SEO) is a technique that aids in the ranking of a website on Google. Keywords, content, backlinks, meta description, characters length, and other factors must all be considered when ranking a website on Google.

According to my understanding, establishing awareness, consideration/desire, and action for any brand/personal branding, or anything else, is essential for SEO. These are the most important aspects of a successful SEO campaign.

How to segregate awareness, desire, action?

For this, keyword research plays a major role. Keywords are something, is the ideal term to use to describe the information on your website or article. It’s the search phrase for which you want a certain website to rank. People should be able to locate that page on your website when they use Google or other search engines to look for that term or phrase.

When Google ranks a page, one of the factors it considers is the content on that page. It examines the written words on the page. Consider this: if every phrase in, say, a blog article on a digital piano is repeated twice, then all of the words are of equal value. Google won’t know which terms are essential and which aren’t. The phrases you’re using are Google’s clues.

Consider the following:

What type of search phrase do you wish to appear in?

Which words do you believe people will use to discover you in search engines?

How would the search query be written?

However, Google isn’t the only reason why keywords matter. It’s less crucial since you should constantly keep your attention on the user: your visitors and potential customers. When it comes to SEO, you want visitors to find your website when they type in a certain search term or key phrase. You need to get into your audience’s brains and utilise the terms they use while searching.

Because if your text doesn’t match what your target audience is looking for, you’ll never obtain the visits you want or need if you employ the wrong keywords. Your business, on the other hand, can grow if you utilise the terms that customers are looking for. As a result, your keywords should represent what your target audience is looking for. You’ll wind up with the incorrect audience if you use the wrong keywords.

Hope this article gave a slight insight. I will see you in my next article.

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